At work, I’m all about…
Words. The right ones make all the difference. And strategically pulling them together to get to the heart of the matter is like conducting a well-synchronized musical score. As a promotional writer with a focus spanning the full spectrum of pharmaceutical audiences, my expertise lies in creating advertising concept, copy, and design that makes pharmaceutical jargon sing like a top-40 hit.
Before specializing in pharmaceuticals, I was immersed in the creative development of children’s non-mainstream books for the special-niche publishing industry, where I was responsible for creating and managing writing and editorial standards from manuscript to bound book.
So how does it all come together? You need compelling communications, and I marry the right words in the right way to influence behavior and sell product. Sales soar, I make you happy, which in turn makes me happy. It’s a beautiful thing.
On a personal note...
While living on the east coast for over 35 years, my mid-western roots and fresh perspective have relentlessly propelled my writing as a vehicle from which life’s passion, pain and joy is explored and embraced. And it is my hope that my writing will spark those special connections in the lives of others. All that said, when I’m not creating pharma copy, my passion lies in writing screenplays, poetry, and children’s books!
Excellence is not only an outcome–it’s an attitude.
Testimonials
“As a supervisor, Amy leads with expertise (not ego) and is the kind of mentor that makes business grow and teams flourish. I have observed her calm and cool demeanor while supervising multiple assignments for her team and also working on her own assignments, when deadlines were so absurd, a less organized person would have taken the shortcut to the parking lot via a window.
And if you have ever worked in pharma advertising, you know the kind of deadlines I mean. And if you have ever worked with Amy, you know how well she copes when things are particularly pharmaceutical.
As a writer, Amy brings her love of language and sophisticated skills to every assignment. She is not the type to reuse old copy or fall back on puns. Amy produces fresh, smart copy, the type that makes you buy what she’s selling. And what business doesn’t need that type of writer?”
VP, Group Copy Supervisor, Integrated Communications Corp. (ICC), worked with Amy at ICC
“Amy is really an incredible writer and mentor. She has a tremendous amount of experience and really knows how to tell a good story about the product she is marketing. While pharma can tend to feel like trying to color inside lots of lines, she knows how to create a DaVinci within. She’s detail-oriented, and incredibly focused on managing a brand and taking charge of a situation. She’s a kind and patient guide, with a lot to teach and an unrelenting willingness to do so.”
Junior Copywriter, ICC, reported to Amy at ICC
“Amy introduced me to advertising by taking me under her wing and allowed me to write copy as an intern (I still have the piece I wrote). That just begins to describe the type of person Amy is, both personally and professionally. She disperses her kind, talented, hard-working, caring, and (very) funny traits in everything she does, creating a pleasant and productive work environment. Who wouldn’t want to work with her?”
Copy Intern, CommonHealth, reported to Amy at Noesis (CommonHealth)
“Amy was a thorough, creative writer in my group. She was proactive and always came to the table armed with ideas. What I liked best about Amy was that she cared more about the work than office politics. She was about producing great work for our clients. She was the kind of writer where you could give her an assignment and know that it would be high quality and on time.”
Creative Director, Copy, ICC managed Amy at ICC
“Having worked with/for Amy for the past 3 years, I can vouch for the fact that she is the best of the best. She is smart, creative, eloquent, and truly shines as a mentor. She’s well-versed in the industry and knows her products and categories inside and out. And most of all, she is great for a laugh and knows how to make work FUN! (Oh yeah, and she always keeps chocolate in her desk drawer!)”
Copywriter, ICC, reported to Amy at ICC
“I met Amy as a senior candidate for my writing staff when I worked in Philadelphia. She immediately impressed me as, not just a healthcare writer who was articulate and memorable, but as a business communicator who understood the industry. The difference between these two characteristics cannot be overstated. Amy is a holistic communicator, not just a writer. Her substantial experience combined with her curiosity and ability to get to the heart of a matter makes her a powerful asset to a marketing or advertising team.”
Creative Director—Copy, The Hal Lewis Group was with another company when working with Amy at ProWriter Communications, LLC
“Amy has a fun and energetic approach to tackling projects. She is varied and strategic when it comes to concept development. Diligent and organized when it comes to project management. Mentoring, insightful, and understanding when comes to managing her writers. All-in-all, Amy is ‘just what the doctor ordered’ when it comes Rx advertising. I look forward to working with her again soon.”
Group Art Supervisor, Flashpoint Medica worked indirectly for Amy at Flashpoint Medica
“Even though Amy is now “the competition,” I could not recommend her more. We have worked together at more than one agency on several different brands, and I’ve never seen a more dedicated or conscientious professional. Not only that, she’s super creative! What more could you ask for? Call Amy!”
Owner, The Write Person, Inc., was a consultant or contractor to Amy
“Perfect’—very talented, highly creative, team player, smart, people caring, terrific manager— in a word ‘Perfect’.”
Copy Supervisor, ICC, reported to Amy at ICC
"Amy is a pleasure to work with. She is very driven and works hard to meet client demands, always managing to keep a smile on her face. Amy handles multiple accounts efficiently and is an excellent writer and manager.”
Freelance Writer, self-employed, worked directly with Amy at ICC
“Amy possesses the perfect balance of creativity and technical skill. And, she’s enthusiastic and fun to work with.”